Mailchimp Nonprofit Discount: 15% Off and How to Apply
Mailchimp offers a 15% discount on all paid plans for registered nonprofits and charities. Here is how to apply, what you will pay after the discount, and whether the discounted price is actually competitive with alternatives that are cheaper at full price.
The Mailchimp Nonprofit Discount
15%
Off all paid plans
5-10 days
Review timeline
Ongoing
Applied every billing cycle
Available to registered nonprofits, charities, and 501(c)(3) organizations worldwide with valid documentation.
How to Apply: Step by Step
- 1. Log into Mailchimp and navigate to Account > Billing.
- 2. Select "Discounts" from the billing menu.
- 3. Choose "Nonprofit/Charity" as the discount type.
- 4. Upload documentation. Accepted documents include: IRS determination letter (US), charity registration certificate (UK), equivalent nonprofit documentation for other countries.
- 5. Submit and wait. Mailchimp reviews applications within 5-10 business days. You will receive an email confirmation when approved.
- 6. Discount applied automatically to your next billing cycle and every cycle thereafter.
Discounted Pricing (Standard Plan)
| Contacts | Full Price | 15% Off | MailerLite |
|---|---|---|---|
| 500 | $20 | $17.00 | $10 |
| 2,500 | $60 | $51.00 | $15 |
| 5,000 | $100 | $85.00 | $39 |
| 10,000 | $135 | $114.75 | $59 |
| 25,000 | $285 | $242.25 | $139 |
| 50,000 | $410 | $348.50 | $239 |
Is the Discount Enough?
At every contact tier, Mailchimp with the 15% nonprofit discount is still significantly more expensive than MailerLite at full price. At 10,000 contacts, discounted Mailchimp costs $114.75/mo while MailerLite costs $59/mo. That is a $55.75/mo difference, or $669/yr.
The discount helps, but it does not make Mailchimp the cheapest option. It makes Mailchimp a reasonable choice if you need its specific advantages (integrations, deliverability, templates) and want to reduce the cost. If budget is the primary concern, MailerLite or Brevo are better value even without any nonprofit discount.
Alternative Nonprofit Discounts
| Platform | Nonprofit Discount | 10K Price (Discounted) |
|---|---|---|
| Mailchimp | 15% off | $114.75 |
| Constant Contact | 20% off (30% first 3 mo) | ~$88 |
| MailerLite | 30% off annual | ~$41 |
| Kit | 50% off (<1K subs) | $59.50 |
| Brevo | None (already cheap) | ~$18-35 |