Email Marketing Cost Calculator
Compare Mailchimp, MailerLite, Brevo, Klaviyo, and Kit pricing at your exact contact count. Toggle contact bloat to see the real Mailchimp cost.
Mailchimp counts unsubscribed contacts. Add bloat to see your real Mailchimp cost.
Monthly Cost Comparison
Mailchimp Standard (annual)
$1,200
Per year
Cheapest option (annual)
$420
Brevo
Annual savings vs Mailchimp
$780
By switching to Brevo
Key Findings from Our Data
MailerLite is the cheapest option at every tier from 500 to 50,000 contacts for businesses that send primarily marketing emails.
Brevo wins for large lists with moderate send frequency due to its per-send pricing model with unlimited contacts.
Mailchimp is the most expensive option at nearly every contact tier except Premium at 100K+ contacts.
Contact bloat adds 15-40% to your effective Mailchimp cost. Factor this in when comparing platforms.
Methodology
Pricing data sourced directly from each platform's official pricing page. Last verified: April 2026. Brevo pricing estimated at 4 emails per contact per month (typical for marketing newsletters). Contact bloat estimates based on industry averages: 15% for well-maintained lists, 25% for typical lists, 40% for neglected lists. This calculator does not include add-on costs (SMS, transactional email, extra seats). See our hidden costs guide for those.